Discussion question 1: Starting a negotiation with four key concepts

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This is another reading by Wheeler (2003). 
Four Key Concepts: Your Starting Points
 addresses the Best Alternative to a Negotiated Agreement (BATNA), Reservation price, Zone of Possible Agreement (ZOPA), and Value creation through trades. These are specific pieces of your framework for a successful negotiation. Select two of these concepts and offer your narrative on the challenges associated with arriving at your estimates. (Use the Four Key Concepts: Your Starting Points to answer this question)

Discussion question 2: How Acıbadem should leverage its relationship with IHH and collaborate with Parkway-Pantai (Use the Acibadem healthcare Group to answer the question)

Discussion question 3: Please read book Redefining Global for this Question: Why do so many global strategies fail–despite companies’ powerful brands and other border-crossing advantages? (Use Redefining Global Strategy to answer this question)

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