Before you start making decisions in NewShoes, it is important to develop a strategic plan. Start by writing a mission statement, in which you communicate a vision for the company. Then identify measurable goals that your company should achieve to support your mission. Finally, plan the strategy you will use to meet those goals. Your strategy should spell out plans to enter markets, marketing mix for each market, and product development budgets. Use the following outline for successful completion of the assignment. Please keep in mind that you are writing an APA formatted paper with a Title page, body, and Reference page. Think of this as a research paper. You should take time to research your target market, the athletic shoe industry, and key business concepts in order to address the specific questions asked in this assignment. 

 Mission Statement

Who Does Your Company Serve?
How Large is the Target Market?
What is the Scope of the Product Line and Services Offered?
What Effect Does your Business Have on the Consumers?
How do you want the world to think of you?

Measurable Goals

Return on Sales in a Period of Time
Market Share Objective
Customer Satisfaction

Strategy to Complete the Goals

How do you plan to enter each marketplace?
Share the Marketing Mix (Product, Price, Place,  and Promotion) for each of the markets?
What is the product development budget for each market?

Assignment Parameters

Accurate description and reference of all concepts and theories learned from the course material.
Practical examples of concepts that lead to a continuing interest in the topic.
Synthesis of concepts and theories from other course activities.
Well-organized clearly presented work ( free from excessive spelling and grammatical errors)
Properly cited sources using APA 6th edition.
Ensure use of the assignment rubric.

Assignment Objectives

Construct a strategic marketing plan
Develop an understanding of the steps involved in creating a strategic Marketing plan, including a viable mission statement, measurable goals, and a strategy to successfully attain the goals

Assignment Resources

Principles of Marketing Simulation

Willbann D. Terpening, Gonzaga University
James G. Helgeson, Gonzaga University

Michael L. Ursic, Gonzaga University

Charlottesville, Virginia, USA


Copyright Notice

This manual and the simulation described in it are copyrighted with all rights reserved by
Interpretive Software, Inc. Under the copyright laws, neither this manual nor the simulation may
be copied, in whole or in part, without written consent of the authors, except in the normal use
of the simulation for educational purposes, and then only by those with a valid license for use.
The same proprietary and copyright notices must be affixed to any permitted copies as were
affixed to the original. This exception does not allow copies to be made for others, whether or
not sold. Under the law, copying includes translating into another language or format.

Purchasing the simulation experience gives the owner the right to participate in a unique learning
event. Each student or participant must purchase the simulation to take part in the event or the
institution sponsoring the event must purchase for the entire group participating in the event.

Limited Warranty on Media and Manuals
In no event, will Interpretive Software, Inc. be liable for direct, indirect, special, incidental, or
consequential damages resulting from any defect in the software or its documentation, even if
advised of the possibility of such damages. In particular, the authors shall have no liability for any
programs or data stored in or used with the computer products, including the cost of recovering
such programs or data.

This simulation experience is sold, “as is,” and you, the purchaser, are assuming the entire risk as
to its quality and performance. The warranty and remedies set forth above are exclusive and in
lieu of all other, oral or written, express or implied.

For more information about other products from Interpretive Software, please contact:

Interpretive Simulations
1421 Sachem Place, Suite 2
Charlottesville, VA 22901
Phone: (434) 979-0245
Fax: (434) 979-2454

Discover a Better Way to Learn. Active Learning through Business Simulations.

Copyright © 2006–2017 Willbann Terpening, James Helgeson, Michael Ursic, and Interpretive Software, Inc.
Images © and ©

All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any
manner whatsoever without written permission of Interpretive Software, Inc. Graphic images copyright ©
BigStockPhotos, copyright © iStock.



Copyright Notice ii
Contents iii
About the Authors iv

NewShoes Introduction 1
NewShoes Quick Start Guide 3
NewShoes Manual 4

NewShoes Case 5
The Athletic Shoe Industry 6
The NewShoes Industry 8
Product 9
Place 10
Price 11
Promotion 12
Production Costs 13

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.