Please read from our Textbook 1, the following Strategic Management case assigned for this Learning Module and please analyze and answer the following questions:

* What’s this Strategic Management Business Case about?
* Which are the three most Critical Issues of this Strategic Management Business Case?
   Please explain why? and analyze, and discuss in great detail …
* Which are the three most relevant Lessons Learned of this Strategic Management Business Case?     
   Please explain why? and analyze, and discuss in great detail …
* Which are the three most relevant Best Practices of this Strategic Management Business Case?
   Please explain why? and analyze, and discuss in great detail …
.

T E N T H E D I T I O N

Gregory Dess
Gerry McNamara

Alan Eisner
Seung-Hyun Lee

Text & Cases

Strategic
Management

GREGORY G. DESS
University of Texas at Dallas

GERRY McNAMARA
Michigan State University

ALAN B. EISNER
Pace University

SEUNG-HYUN (SEAN) LEE
University of Texas at Dallas

With contributions by Steve Sauerwald
University of Illinois at Chicago

text & cases

tenth edition

STRATEGIC
MANAGEMENT

Nico Muller Art/Shutterstock

Strategic Management: Text and
Cases

STRATEGIC MANAGEMENT: TEXT AND CASES, TENTH EDITION

Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2021 by McGraw-
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This book is printed on acid-free paper.

1 2 3 4 5 6 7 8 9 0 LWI 21 20 19 18

ISBN 978-1-260-07508-3 (bound edition)
MHID 1-260-07508-7 (bound edition)

ISBN 978-1-260-70658-1 (loose-leaf edition)
MHID 1-260-70658-3 (loose-leaf edition)

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Strategic Management: Text and
Cases

To my family, Margie, Taylor, Alex – our new son-
in-law, and my parents, the late Bill and Mary Dess

To my first two academic mentors—Charles
Burden and Les Rue (of Georgia State University)

–Greg

To my wonderful wife, Gaelen, and my children,
Megan and AJ

–Gerry

To my family, Helaine, Rachel, and Jacob

–Alan

To my family, Hannah, Paul, and Stephen; and my
parents, Kenny and Inkyung

–Sean

dedication

Strategic Management: Text and
Cases

iv

Gregory G. Dess
is the Andrew R. Cecil Endowed Chair in
Management at the University of Texas at Dallas.
His primary research interests are in strateg




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