For this activity, you will consider how your popular culture example could expand our understanding of different cultures and people. You will also suggest ways that critical analysis can be used to meet personal and professional goals. This activity contributes to your draft of the critical analysis section of your project. It also provides an opportunity to obtain valuable feedback from your instructor that you can incorporate into your project submission.
In this activity, you will work on the second part of the critical analysis of your example within an area of popular culture. You should consider the feedback from your instructor on the previous activities to inform this assignment. Throughout the writing process, you will support your analysis with reliable evidence from varied sources. You should continue to gather the sources you will integrate into your project. These sources will include two resources from the module resources sections of this course and two resources that you find through your own research using the Shapiro Library. It may be beneficial to identify more than the number of sources required for the project so that you can eventually choose the most useful and credible ones. For this activity, you will assess how the popular culture example you chose could broaden an outsider’s understanding of the cultures or people that engage with it. You will also describe how an element of your chosen example reflects your field of study or profession. Finally, you will recommend strategies for using critical analysis skills for meeting personal and professional goals.
You are not required to address each item below the rubric criteria, but you may use them to better understand the criteria and guide your thinking.
Specifically, you must address the following rubric criteria:

Integrate reliable evidence from varied sources throughout your paper to support your analysis.

It is important to draw from a more diverse pool of perspectives from varied sources to support the analysis, which is different from the Citations and Attributions rubric criterion.
Reliable evidence from varied sources should be interwoven throughout the paper itself. Citing and attributing sources will be represented as APA in-text citations and a reference list at the end of your work.
You will be evaluated on both criteria.

Assess how the example you chose could broaden an outsider’s understanding of the cultures or societies depicted in it or the people who engage with its popular culture area. 

An “outsider” is someone who is not part of a culture or society connected to a particular area of popular culture.
Consider how the example you chose could contribute to understanding others in productive ways that do not reinforce negative representations of other people. 

Describe how the example you chose reflects an aspect of your field of study or profession.
Recommend strategies for using this kind of critical analysis for meeting your personal and professional goals.

Consider the skills you have developed in the process of doing critical analysis as strategies for understanding your goals. How might those skills be used to better understand popular culture? How could they be used to address the day-to-day responsibilities or questions faced by yourself as well as practitioners in your field or discipline? 

What to Submit
Submit your short paper as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.1


Mascara and Its Impact on Society
Jennifer Moore
Southern New Hampshire University
IDS-400 Popular Culture
Professor Kozlowski
November 13, 2022

Mascara and Its Impact on Society
The cosmetic industry has seen drastic growth from its origins in ancient Greece. Specifically, the use of mascara has grown to be used by many, regardless of age and gender. While celebrities like Boy George have set the trend for men wearing mascara, the product is mainly seen as a feminine product (Rodrigues et al., 2015). The use of the product has had a significant impact on society. Through the social science lens, mascara has had a massive impact on various societal institutions, with its effect mainly being felt in the community and the economy.
The use of mascara has contributed to the debate on gender politics. Since the 1980s, society has been embroiled in a heated debate concerning gender, with the debate centering around gender fluidity (Heyes & Latham, 2018). On one side are the conservatives, who argue that there are only two genders. On the other are the left-wing individuals, who advocate that gender can be fluid and anyone can be any gender they wish. Mascara has helped to further this debate. For a long time, wearing mascara was seen as a feminine trait. However, as gender politics continue to shape society, men and other genders (for example, non-binary individuals) have begun to wear mascara as a symbol of their identity (Heyes & Latham, 2018). This has kept the debate on mascara on society’s lips, helping to advance its discussion.

Mascara, along with other cosmetic products, has also raised the debate concerning beauty standards. The product has been in use for a very long time and has come to be associated with beauty (Marasca, 2020). This means that women who do not apply mascara are often seen as short of beauty. However, at the turn of the new millennium, there was a debate concerning the use of make-up and standards of beauty. Public figures such as Alicia Keys have stopped applying cosmetic products such as mascara, further increasing the debate on cosmetic products such as mascara (Marasca, 2020). This has helped alter perceptions of beauty, especially in contemporary society.

Mascara, as part of the cosmetic industry, has made a significant impact on society’s economy. People purchase mascara, making the industry a profitable enterprise. With money in people’s pockets, society can grow and fund itself, which is often a positive detail.
The cosmetic industry has deep social roots. It is nearly impossible to understand the social and gender dynamics properly. The main entity that has shaped the societal perception of mascara and other cosmetic products is the societal perception of beauty, especially toward the female gender (Mazzetti, 2022). Wide eyes have for a long time been associated with beauty, which is why women widely use the product. Societal view

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