Go to the https://www.icrc.org/ website and social media presence and answer the following questions.
Assessment – wordcount: 2500 words
· Social media value creation model
· Define the social media value metrics
· Apply the eight layers of social media analytics
· Define and establish the social media network strategies
· Under your report, analyze the Predictive vs. descriptive text analytics
· Define your sources of location data
· Infers the decision-making process with the location analytics
· Expose the hyperlink of the Network analytics tools used as a base of your report
Formalities:
· Cover, Table of Contents, References, and Appendix are excluded from the total word count.
· Font: Tahoma 12,5 pts.
· Text alignment: Justified.
· Group of 2 people
· The in-text References and the Bibliography must be in Harvard’s citation style.
· Weighing: Assessment I: 40%, Assessment II 60%
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