Social Media Marketing Plan (10-12 pages): Develop a Social Media Marketing Plan for a business or organization (real or hypothetical) using various social media tools that you consider to be appropriate (Use the Social Media Marketing Plan outline provided).
Use the outline found in the following link to develop your Social Media Marketing Plan. The intention is that you will make this as real (detailed) as possible in order to benefit most from undertaking this exercise. Therefore, even if you are doing some of the steps hypothetically, efforts should be made to ensure that they are realistic. Also very important is that any costs incurred (real or hypothetical) should be recorded.
Social Media Marketing Plan: The Consultant Sheet
#1: Clarify Your Social Media Strategy to Develop a Clear Path Forward
Marketers know that having a
is strongly correlated with success. But we also know that social media marketing moves fast, often leaving documented strategies obsolete shortly after they’re written.
The best approach, then, is to keep your strategy simple, flexible, and adaptable. That way, you can provide your team with a framework to follow without spending an excessive amount of time crafting a plan that will be rendered useless tomorrow.
Here’s what a basic strategy should include:
· Goals. What will you achieve?
· Customer persona. Who are you targeting?
· Brand voice summary. How should your content sound?
· Selected networks. Where will you be present?
· Posting frequency. How often will you post?
· Budget. How much will it cost?
You can easily document your strategy by creating a Word document or PowerPoint presentation with sections dedicated to each of these points.
To save some time, you can use this
publicly available Google Sheets template
. It’s easily editable and includes a slide for each of the following sections.
This post is all about
to improve your odds of success. Before you can define success, however, you need to set clear goals. They’re what you’ll measure your results against.
The first step is to determine your business objectives, and then set
social media goals that align with those objectives
. This will ensure that your strategy impacts actual business outcomes.
Marketers commonly ask how they can set ambitious yet achievable goals. This question is difficult to answer without knowing how your business is currently performing, how long it’s been active on a given network, and other factors.
If you’re struggling to nail down numbers, consider starting with the average of your performance over the last 90 days on any given metrics, and aim for a 10% improvement over the next quarter. Should you blow past that goal, increase the percentage for the following quarter after that. Fall short, however, and you may need to reconsider your strategy or tactics.
Using an experimental approach, the idea is to simply find a starting point, and then go from there based on data and performance.
What matters most is that you’re paying attention to the social media metrics that most closely align with what your business needs to achieve.
Develop a Customer Persona
If your marketing team has already created a
persona for your target customer
, then this step will be easy.
However, if you’re developing one from scratch, there are ways to simplify the process. Creating personas can be complex but you can take a lean approach to get started.
Begin by determining who your target customer might be. Your marketing team may have this information or it might be within another business unit in your organization.
Next, use in-app analytics on your company’s Fa
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