Irene Shviktar
Vice President, Marketing
Front Range Action Sports


Our mission is to provide customers with an unparalleled collection of sporting goods and outdoor recreation merchandise. We strive to do so while ensuring that our clients receive the best customer service possible so that they can enjoy their recreational activities to the fullest.

Jet skis, wakeboards, ski boats, and water skis.
Specialized merchandise

The largest selection of water sports merchandise is in our Colorado stores.


Front Range Action Sports
A New Line of Action in the Rockies and Beyond

Reaching New Heights with Our 2019 Goals
Increasing our market position in the Western United States in the Winter Sports arena

Expanding Our Place in the Action

Winter Sports in the Western U.S.
A popular sport with staying power
Average age of participant: 35 years
Fastest growing winter sport
Average age of participant: 23 years

Winter Product Line Sales Projections In Millions

California and Washington residents increasingly spend their winter vacation time at local resort areas such as Lake Tahoe and Crystal Mountain.

Action Plan Summary

Front Range Action Sports

Grader – Instructions PPT 2019 Project


Project Description:

In this project, you will apply skills you practiced from the Objectives in PowerPoint Chapters 1 through 3. You will develop a presentation that Irene Shviktar, Vice President of Marketing, will show at a corporate marketing retreat that summarizes the company’s plans to expand the winter sports product line.

Steps to Perform:



Points Possible


Open the PowerPoint file PowerPoint_Capstone1_Winter_Products.pptx downloaded with this project.



Change the Slide Size to Widescreen, and then change the Colors to Blue II.



Format the background of Slide 1 with the picture downloaded with this project—pCap1_Skiing.jpg. Select the subtitle, and then use the Eyedropper to change the font color to the dark red color of the skier’s jacket. Apply bold to the subtitle.



With Slide 1 displayed, insert the second slide from the downloaded presentation named pCap1_Company_Overview.pptx.
Mac users: Insert all slides and then delete the title slide (FRONT RANGE ACTION SPORTS) and the third slide (SPECIALIZED MERCHANDISE) from the Company Overview presentation.



On Slide 2, in the content placeholder, center the paragraph, increase the font size to 32, and then apply bold and italic. Click the Bullets button to toggle it off.



On Slide 2, change the line spacing of the content placehold

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