I just need case study assignment 3. I am also adding  a business case sample.

420-AT1-UM – Introduction to Business Analysis – CASE STUDY

Saturday, July 13, 2019


Jennifer Furniture Inc company was founded by Eric Smith and named it after his daughter 30 years ago.

The company started manufacturing custom, hand-crafted wooden antique furniture. It was Mr. Smith’s

dream since a child when he started working with his hands to create different miniature Christmas

ornaments, moved to wooden toys and eventually to his family wooden kitchen table and chairs by the

age of 16. He was off to college and university to obtain his education and received his Bachelors in

Economics. He got a job as an Economic analyst in a big company where he met his wide. When the first

child was coming, he realized that his passion also came back and created his daughter’s room furniture.

From that moment he and his wife agreed to start looking into making his dream come true: create top

quality furniture that will last forever. And the dream finally had a destination …

Present Situation

Jennifer Furniture Inc company provides superior solid wood furniture and its reputation over the last

three decades ensured excellence in every step of the customer’s purchasing experience. Their product

lines increased from tables, chairs and bedrooms sets to include cupboards, desks, chests and trunks,

stools and benches. They now have two manufacturing plants and over 250 employees under their


Each plant has its own Plant Manager and Supervisor and their own warehouse storing materials, parts

and finished goods. The warehouse managers (Mr. Philips and Mr. Larry have been in the company for

20 years) ensure the proper storage of all materials and finished goods and is also responsible for the

planning of transporting the goods to the end customer.

The Production Planner/Supervisor Mr. Jones is responsible to schedule the productions runs by

scheduling the proper resources, equipment required and parts required in order to avoid delays and

improve work force productivity. He has been with the company for almost 20 years and he likes doing

things the old-school way.

The company has a central Human Resources, Purchasing, Customer Sales, Accounting, Legal and

Information Technology departments at the head quarters.

Although the company is still growing its sales levels, Executive management recently requested a full

audit and some of the results on inventory and financials were disturbing:

 For the last 2 years the company has not actually met the forecasted sales demand, which

resulted on customer orders being delayed. Their stock inventory seems to be depleted faster

than the customers orders committed dates, which makes no sense. Production is at full

throttle with currently 3 shifts working and having a 24-hour production line and yet still orders

are being delayed.

 Another finding was that some of the suppliers have changed the quality of wo

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