Assignment #3 INSTRUCTIONS – Business 100

Make sure that you have also downloaded the Assignment #3 Template. You will answer the questions there and submit that file as your assignment.

question 1: product
Background information needed to answer Question #1:
Below are three different vehicles that each have unique features. Review those features and to determine which vehicle would sell the most based on the Customer Profile highlighted below.

Vehicle 1
Providing the owner fantastic gas mileage for the long daily commutes as well as superior performance the car is a great practical, well rounded option. With 4 doors and a large rear seat, this car is suited to hauling family and friends anywhere they want to go. In the rear, the car boasts the largest trunk of any car in its class for the ultimate hauling experience.

MPG: 28 city/ 40 highway / 32 combined
Passengers: 5
Safety Rating: Fair
Warranty: 3 year/ 36k miles

Price: $20,000.00 ($325 per month w/2k down)
Lease Cost: $180 per month / $1800 down payment

Vehicle 2
With its ability to haul all of your family and friends, you’ll be ready to tackle all life adventures. Built with convenience in mind, the van has 2 automatic sliding doors and an electronic rear hatch for the easiest of access. The convenience doesn’t stop there with rear seats that fold into the floor giving in class leading cargo space.

MPG: 24 city/ 35 highway/ 28 combined
Passengers: 7
Safety Rating: Best
Warranty: 10 year/ 100k miles

Price: $25,000.00 ($415 per month w/2k down)
Lease Cost: $200 per month / no money down special offer

Vehicle 3
With maximum towing capacity, the truck can pull any load down the road. The spacious luxury level cabin hosts a whole suite of features making anyone feel right at home. Leather seating, upgraded sound system, and adaptive cruise control make driving this large vehicle a breeze.

MPG: 12 city/ 18 highway/ 15 combined
Passengers: 5
Safety Rating: Poor
Warranty: 5yr/60k miles

Price: $40,000.00 ($685 per month w/2k down)
Lease Cost: $500 per month/ $2500 down payment

· 70% are couples with 3 children.
· Age: 28–48.
· Income: 70,000 per household.
· 90% of target market live 30 miles from work.
· 80% need some cargo space for travel and house projects.
· 65% are concerned about gas mileage.
· 70% consider safety a top priority.
· 85% prefer long warranties.
Go to the Assignment #3 Template and complete Question 1.

question 2: financial options
Background information needed to answer Question #2:
Based on the information contained in the vehicle descriptions in Question #1, what is the best financial option to purchase the vehicle you selected in Question #1.
Go to the Assignment #3 Template and complete Question 2.

question 3: promotions
Background information needed to answer Question #3:
Below are three recommended advertisements for the vehicle options in Question #1,

Assignment #3 – Business 100
question 1: product
Based on the information provided for each vehicle and the needs and wants of the individuals in the customer profile, recommend the vehicle that will sell the most.

· Vehicle 1.
· Vehicle 2.
· Vehicle 3.

Explain your reasoning. What information from the vehicle descriptions indicates that your vehicle choice will sell the most?

question 2: financial options

Identify the financial option you think most buyers would use for the selected vehicle.
· Lease.
· Finance.
Explain your rationale:

questions 3: promotions
Recommend promotion that you think will sell the most vehicles.

· Promotion 1.
· Promotion 2.
· Promotion 3.

Explain the reasoning for your decision and include data from the vehicle description and customer profile:

question 4: pricing
Based on your knowledge of Pricing Strategies, recommend a pricing mix that has the best pricing mix for all three vehicles.  

· Price Mix 1.
· Price Mix 2.
· Price Mix 3.
Please explain your reasoning.

question 5: branding
Which of Brand Direction best meets the goals of the brand vision?
· Brand Direction 1: Fantasy Car of Your Dreams.
· Brand Direction 2: Fun for the Whole Family.

Explain your reasoning. Why do you think your selected Brand Direction meets the goals the best?

question 6: sales pitch

Write a simple sales pitch that you would use to try and convince someone to purchase the vehicle you selected.

1. Save this completed template to your desktop
· Navigation: Select File at the top, then select Save As > Browse > Desktop, select Save.
2. Log into your class and select Assignment #3 on the left, scroll down and select Submit Your Work, click Browse My Computer, find your file on the desktop, click Open, then click Submit.
3. If you have any issues please email me or call.

I will provide you assignment feedback and you can then make any changes you would like and resubmit for grading.

Congrats on completing Assignment #3!

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