1.  BODY; The body will include the following instructions provided below
A.  Strategic Profile and Case Analysis purpose (INPUTS and OUTPUTS: Chapters 1-3) (Apple’s vision, planning, and strategy creation should be discussed in terms of the direction the company desires to move in.)
B.  Situation Analysis (INPUTS and OUTPUTS: Chapters 1-3) 
a. General environmental analysis (This involves demographic information) 
b. Industry analysis (Remember the Five Forces Model). Give a detailed analysis demonstrating a company’s position in relation to other companies that provide comparable services and goods of apple
c. Competitor analysis (investigate apple’s significant rivals in order to obtain knowledge on their goods, pricing, and marketing strategies)

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